Your website is your digital storefront — and first impressions happen fast. In fact, research shows it takes just 0.05 seconds for visitors to form an opinion about your site (Behaviour & Information Technology, 2011). That snap judgment can decide whether they stay or leave.
A poorly designed or slow site can cost you customers, while a well-built one can drive sales, trust, and growth. Here are 5 common website mistakes (with stats to back them up) — and how to fix them.
Why it matters: Speed is one of the biggest factors in user experience and conversions. The probability of a visitor leaving your site increases by 32% when load time goes from 1 to 3 seconds (Think With Google, 2017). Even more, the first 5 seconds of page-load time have the highest impact on conversion rates (Portent, 2019).
Quick Fixes:
A fast site keeps users engaged and helps you rank higher in search.
Why it matters: Shoppers are increasingly browsing on their phones. A 2022 study found that 69% of shoppers prefer to shop on mobile devices, compared to just 30% on desktop (Kibo Commerce). With Google using mobile-first indexing, an unoptimized mobile site can seriously hurt both traffic and sales.
Quick Fixes:
Mobile isn’t optional anymore — it’s how most of your customers shop.
Why it matters: If visitors can’t find what they need quickly, they’ll leave. In one survey, 94% of users said easy navigation is the most important feature of a website (WebFX, 2024). Another study found that 61.5% of designers believe bad navigation is the main reason people abandon a site (VWO, 2024).
Quick Fixes:
Your navigation should act like a GPS — clear, simple, and direct.
Why it matters: A website without strong CTAs risks losing leads. Visitors need to know what to do next. Meanwhile, 6 million people shop online every minute (Domo, 2021) — if your CTAs aren’t guiding them, they’ll click elsewhere.
Quick Fixes:
Your website should be a guide, not a guessing game.
Why it matters: A beautiful site means nothing if no one can find it. 68% of all online experiences begin with a search engine (BrightEdge). On top of that, 59% of visitors say they prefer browsing beautiful websites over basic ones (Adobe, 2016). SEO ensures your site is discoverable and appealing.
Quick Fixes:
SEO is the bridge between your website and your audience.
Your website should be working for you, not against you. From speed and design to SEO and CTAs, fixing these common mistakes can transform your site into a powerful business tool.
At Enze Co., we help businesses create websites that are fast, intuitive, and built for growth.
👉 Ready to upgrade your website? Book your free consultation today.