3 SEO Basics Every Business Owner Should Know

When it comes to growing your business online, having a beautiful website is only half the battle. The other half? Making sure people can find it. That’s where SEO (Search Engine Optimization) comes in.

SEO can feel overwhelming, but the good news is you don’t need to be a tech expert to understand the essentials. By focusing on a few key basics, you can dramatically improve your visibility on Google and attract more of the right customers.

Here are 3 SEO basics every business owner should know 👇

1. Keywords Still Matter (But Strategy Matters More)

What it means: Keywords are the words and phrases people type into Google when they’re searching for something. If your website uses the right keywords in the right places, you’re more likely to show up in those searches.

Quick Tips:

Identify the phrases your customers are searching for (e.g., “best coffee shop in Houston” vs. just “coffee”).
Use those keywords naturally in your page titles, headers, and content.
Avoid “keyword stuffing” — Google rewards helpful, readable content, not spammy text.

✨ Pro Tip: Long-tail keywords (specific phrases like “affordable web design for small businesses”) often bring in more qualified leads than broad ones.

2. On-Page SEO Builds Trust with Google

What it means: On-page SEO refers to how your content and pages are structured. Google uses these signals to decide how relevant and trustworthy your site is.

Quick Tips:

Write clear, descriptive meta titles and meta descriptions for each page.
Use headings (H1, H2, H3) to organize your content.
Add alt text to images so Google (and screen readers) understand them.
Keep your URLs simple and keyword-rich (e.g., /web-design-services instead of /page?id=12345).

✨ Pro Tip: A well-structured site doesn’t just please Google — it makes your website easier for visitors to navigate, too.

3. Website Speed and Mobile-Friendliness Are Non-Negotiable

What it means: SEO isn’t just about words — it’s about performance. Google favors websites that load quickly and work seamlessly on mobile devices. Why? Because users expect it.

Quick stats:

53% of visitors leave a mobile site if it takes more than 3 seconds to load (Google).
69% of shoppers prefer to shop on mobile devices over desktop (Kibo Commerce, 2022).

Quick Tips:

Compress images to reduce load times.
Use responsive design so your site adjusts to any screen.
Regularly test your site’s speed with tools like Google PageSpeed Insights.

✨ Pro Tip: The first 5 seconds of page-load time have the biggest impact on conversion rates — so every second counts.

Final Thoughts

SEO doesn’t have to be complicated. By focusing on keywords, on-page optimization, and site performance, you’ll already be ahead of many businesses. These basics lay the foundation for higher rankings, more traffic, and more customers.

At Enze Co., we don’t just build websites — we build websites that perform. That means fast, SEO-friendly, and designed to grow with your business.

👉 Want to boost your visibility on Google? Book your free consultation today.